Breadth of Work: Art Direction, Logo Design, Brand Identity, Print Design, Web Design & Development | Year: 2018 — Present
Tools: Illustrator, Photoshop, WordPress
CLIENT & PROJECT OVERVIEW:
Universal Unisex Hair Salon, LLC offers professional hair care services in a warm and friendly, family-oriented environment. UUHS has given and continues to offer the Washington, DC area the best in hair care since 1994. The salon is known far and wide for its quality haircuts & styling, coloring services, and chemical treatments but was struggling to adapt to today’s modern branding standards and technology solutions.
My primary objective was to help shape the development of a strong visual identity for the salon’s digital properties and channels. I established the look and feel of the brand by creating a simple, minimal, design as the foundation of the logo design and brand identity. I refined the visual digital brand guide that governs all aspects of their on/offline corporate identity. Throughout the project, I collaborated with the owner on strategizing the composition of the website and other digital properties with the goal of increasing the marketing funnel and sales pipeline. Support web and email goals by helping to create great customer experiences through marketing automation.
MAIN DELIVERABLES:
- Created a Full Logo Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
- Provided 4 Logo Design Concepts + 2 Rounds of Editing.
- Established the Color Palette + Created the Brand Style Guidelines.
- Provided 2 Corporate Identity Concepts + 2 Rounds of Editing.
- Brand Identity – Designed custom high-quality, print-ready business cards (front and back).
- Website Release: Version 1.0 – Designed, developed and tested a responsive WordPress-based website equipped with an Appointment Scheduler API for reserving stylists and Social Media Integration (Fully Responsive & Mobile Optimized).
CHANGELOG:
ver 1.0 – Release! (2018)
ver 1.1 – Release! (2019)
ver 1.2 – Release! (Current version)
MAJ Solutions serves as a consultant to Universal Hair Salon, LLC and is providing secured web hosting services and ongoing website maintenance & technical support. The client is responsible for all written content.
