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    Umberto’s | Branding Redesign & Website Development

    Breadth of Work: Art Direction, Logo Design, Brand Identity, Print Design, Web Design & Development | Year: 2018
    Tools: Illustrator, Photoshop, WordPress

    CLIENT OVERVIEW:

    Umberto’s Italian Restaurant is a wonderful eatery located in Olney, Maryland. The people, food, and prime locations make Umberto’s the perfect place for good friends & family to come together and have a great time.

    While working directly with the client, I established the new look and feel of the brand by creating a simple, minimal, design as the foundation of the brand identity. Additionally, I conceptualized and designed a smart and engaging mobile-friendly responsive website.

    MAIN DELIVERABLES:

    • Created a Full Logo Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
    • Provided 3 Logo Design Concepts + 2 Rounds of Editing.
    • Established the Color Palette + Created the Brand Style Guidelines.
    • Brand Identity – I designed custom high-quality, print-ready business cards (front and back).
    • Provided 2 Corporate Identity Design Concepts + 2 Round of Editing.
    • Website Release: Version 1.0 – Designed, developed and tested a responsive WordPress-based website (Fully Responsive & Mobile Optimized).

    CHANGELOG:

    ver 1.0 – Release! (Current version)

    MAJ Solutions serves as an independent consultant to Latino Economic Development Center (LEDC) and was commissioned to provide limited services to their client: Umberto’s Italian Restaurant, LLC. The client is responsible for all written content.

    Client: Santo Medrano
    Date: December 15, 2018
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