Tiny Tots Day Care Services

Breadth of Work: Brand Creation, Art Direction, Logo Design, Brand Identity, Copywritting, Web Design & Development, Digital Marketing
Year: 2021 — Present
Tools Used: Illustrator, Photoshop, Joomla

CLIENT & PROJECT OVERVIEW:

Tiny Tots Day Care Services, LLC was established by Sharon Jones in 2013 and was a new and emerging daycare center in Columbus, Ohio in desperate need of a corporate identity. The center operated out of a modest single-family home and without having a logo or signage of any kind, struggled to communicate that it was indeed a childcare center.

MAJ Solutions was commissioned to build the brand from the ground up. The few miscellaneous pieces of marketing collateral that Tiny Tots had were incohesive, unoriginal, and were made spontaneously without much strategic planning. Tiny Tots set MAJ Solutions with the challenge of creating an iconic logo and bold corporate identity for the center. For more information on my design and development process, view the full case study.

MAIN DELIVERABLES:

• Created a Full Logo Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
• Established the Color Palette + Created the Brand Style Guidelines.
• Brand Identity – Designed custom high-quality, print-ready marketing collateral for their corporate identity – Includes, business cards (front & back), corporate handbooks (for company policies & procedures), attendance sheets, PowerPoint presentations, and forms.
• Provided printing and shipping support (eco-friendly business cards).
• Provided content creation services for the Staff & Parent Handbooks.
• Website Release: Version 1.0 – Designed, developed and tested a responsive Joomla-based website (Fully Responsive & Mobile Optimized).
• Provided content creation services for the corporate website.

CHANGELOG:

ver 1.0 – Release!
ver 1.1 – Release!
ver 1.2 – Release! (Current version)

NOTE: MAJ Solutions is currently working on the next release of the Tiny Tots website.

SEE MORE PROJECTS:

• Parent Handbook 2018
• Staff Handbook 2018
• Emergency Diaster Plan 2018
• Enrollment Package 2017
• ODFFS Forms 2018
• The Tiny Tots Facebook Page

MAJ Solutions serves as a consultant to Tiny Tots Day Care Services, LLC and is providing secured web hosting services and ongoing website maintenance & technical support. MAJ Solutions is responsible for all written content.