Breadth of Work: Art Direction, Logo Design, Brand Creation, Print Design | Year: 2018 Tools: Adobe Illustrator
PROJECT OVERVIEW:
Peter Schwartz is a Hypnotherapists & Life Coach who helps individuals overcome their personal limitations, reach their personal/business goals and achieve happiness. As a new and emerging entrepreneur, Mr. Schwartz commissioned MAJ Solutions to create a unique brand identity for his practice. MAJ Solutions currently serves as a consultant to Peter Schwartz and was commissioned to provide on-going branding services and graphic design services.
MAIN DELIVERABLES:
Brand Redesign – Established the look and feel of the brand by creating a simple, minimal, design as the foundation of the brand identity.
Full Logo Set Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
Provided 4 Logo Design Concepts + 3 Rounds of Editing.
Established the Color Palette and created the Brand Style Guidelines to ensure consistency in the corporate identity and presence across various channels.
