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    Peter Schwartz | Logo & Identity Design

    Breadth of Work: Art Direction, Logo Design, Brand Creation, Print Design | Year: 2018
    Tools: Adobe Illustrator

    PROJECT OVERVIEW:

    Peter Schwartz is a Hypnotherapists & Life Coach who helps individuals overcome their personal limitations, reach their personal/business goals and achieve happiness. As a new and emerging entrepreneur, Mr. Schwartz commissioned MAJ Solutions to create a unique brand identity for his practice. MAJ Solutions currently serves as a consultant to Peter Schwartz and was commissioned to provide on-going branding services and graphic design services.

    MAIN DELIVERABLES:

    • Brand Redesign – Established the look and feel of the brand by creating a simple, minimal, design as the foundation of the brand identity.
    • Full Logo Set Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
    • Provided 4 Logo Design Concepts + 3 Rounds of Editing.
    • Established the Color Palette and created the Brand Style Guidelines to ensure consistency in the corporate identity and presence across various channels.
    Client: Peter Schwartz
    Date: March 6, 2018
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