Breadth of Work: Art Direction, Logo Design, Corporate Identity, Print Design | Year: 2019
Tools: Illustrator, InDesign
CLIENT & PROJECT OVERVIEW:
F & S Services, Inc is a small accounting practice located in Wheaton, Maryland that offers a broad range of expert bookkeeping services for business owners, executives and independent professionals. Although the company has been providing services for 15 years, little attention has been applied towards keeping their corporate image fresh and consistent.
Their logo was updated a few years ago but all source files were lost. I was responsible for recreating their current logo design as well as designing corporate print materials that promote the company’s branding goals.
MAIN DELIVERABLES:
- Logo Set – Includes the recreation of the Primary Logo, an Alternate, and a Submark.
- Created the Brand Style Board.
- Provided 2 Corporate Identity Design Concepts + 2 Rounds of Editing.
- Designed production-ready marketing collateral – Includes presentation folder (front & back), business cards (front & back), corporate letterhead, company invoice, and envelope.
MAJ Solutions serves as an independent consultant to Latino Economic Development Center (LEDC) and was commissioned to provide limited-services to their client: F & S Services, Inc. The client is responsible for all written content.
