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    Emergent Financial Services | Logo Design

    Breadth of Work: Brand Creation, Art Direction, Logo Design |  Year: 2017
    Tools: Adobe Illustrator

    PROJECT OVERVIEW:

    Emergent Financial Services, LLC. is a new company that provides investment advice to individuals and organizations. MAJ Solutions was tasked with designing a Logo Set Package of various logo formats which will be used on business cards, folders, brochures, and other marketing materials.

    MAIN DELIVERABLES:

    • Brand Creation – Established the look and feel of the brand by creating a simple, minimal, design as the foundation of the brand identity.
    • Created a Logo Set Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
    • Provided 4 Logo Design Concepts + 3 Rounds of Editing.
    • Established the Color Palette + Created the Brand Style Guidelines to ensure consistency in the corporate identity and presence across various channels.
    • EFS Brand Guidelines 2017.
    Client: Alex Upri
    Date: October 9, 2017
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