Breadth of Work: Brand Creation, Art Direction, Logo Design | Year: 2017 Tools: Adobe Illustrator
PROJECT OVERVIEW:
Emergent Financial Services, LLC. is a new company that provides investment advice to individuals and organizations. MAJ Solutions was tasked with designing a Logo Set Package of various logo formats which will be used on business cards, folders, brochures, and other marketing materials.
MAIN DELIVERABLES:
Brand Creation – Established the look and feel of the brand by creating a simple, minimal, design as the foundation of the brand identity.
Created a Logo Set Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
Provided 4 Logo Design Concepts + 3 Rounds of Editing.
Established the Color Palette + Created the Brand Style Guidelines to ensure consistency in the corporate identity and presence across various channels.
