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    AA Driving School | Branding & Website Redesign

    Breadth of Work: Brand Creation, Art Direction, Logo Design, Web Design & Development | Year: 2018
    Tools: Illustrator, Photoshop, WordPress

    CLIENT & PROJECT OVERVIEW:

    AA Driving School, LLC provides classroom and behind-the-wheel instructions for teens and adults that want to learn how to properly operate a motor vehicle.

    My responsibilities included translating user, business, and other key client requirements along with use-cases, user flows and information architecture into an effective, responsive website.

    MAIN DELIVERABLES:

    • Created a Full Logo Package – Includes the Primary Logo, an Alternate, a Submark, a Favicon and consists of 3 color Variations (Color + Black + White).
    • Provided 3 Logo Design Concepts + 2 Rounds of Editing.
    • Established the Color Palette + Created the Brand Style Guidelines.
    • Brand Identity – I designed custom high-quality, print-ready business cards (front and back).
    • Provided 2 Corporate Identity Design Concepts + 2 Round of Editing.
    • Website Release: Version 1.0 – Designed, developed and tested a responsive WordPress-based website equipped with Social Media Integration (Fully Responsive & Mobile Optimized).

    CHANGELOG:

    ver 1.0 – Release! (Current version)

    MAJ Solutions serves as an independent consultant to Latino Economic Development Center (LEDC) and was commissioned to provide limited-services to their client: AA Driving School, LLC. The client is responsible for all written content.

    Client: Jean Philippe
    Date: April 10, 2018
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